Industry
Boutique Hotel
Marea
68K TikTok views from a standing start — and the share-and-save strategy behind a 460K-impression year.
About the project
68K TikTok views from a standing start — and the share-and-save strategy behind a 460K-impression year.
68K TikTok views from a standing start — and the share-and-save strategy behind a 460K-impression year.
Social Media for a luxury collection of oceanfront residences: Nestled along the Pacific coastline, Marea Beachfront Villas is a luxury collection of oceanfront residences designed for travelers seeking privacy, elevated design, and an effortless connection to nature.
Social Media for a luxury collection of oceanfront residences: Nestled along the Pacific coastline, Marea Beachfront Villas is a luxury collection of oceanfront residences designed for travelers seeking privacy, elevated design, and an effortless connection to nature.
Challenges
Marea needed to sustain attention across five platforms while navigating lower organic reach and travel concerns around Guerrero.
Marea needed to sustain attention across five platforms while navigating lower organic reach and travel concerns around Guerrero.
Approach
TikTok launched as a discovery channel, supported by useful itineraries, Day Pass explainers, safety content, and bilingual creator collaborations.
TikTok launched as a discovery channel, supported by useful itineraries, Day Pass explainers, safety content, and bilingual creator collaborations.
The goal was to position the brand as a premium beachfront destination through curated content, consistent posting, and audience engagement.
Results
TikTok grew from zero to 949 followers and 68.3K video views.
TikTok grew from zero to 949 followers and 68.3K video views.
The brand generated 460.9K impressions across 945 posts. Instagram Reel shares increased 84%, with saves up 16%. Collaborations delivered 11.2K views and 8,123 Facebook page visits. One itinerary carousel reached 2,310 accounts and earned 18 saves.
The brand generated 460.9K impressions across 945 posts. Instagram Reel shares increased 84%, with saves up 16%. Collaborations delivered 11.2K views and 8,123 Facebook page visits. One itinerary carousel reached 2,310 accounts and earned 18 saves.
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Industry
Boutique Hotel
Marea
68K TikTok views from a standing start — and the share-and-save strategy behind a 460K-impression year.
About the project
68K TikTok views from a standing start — and the share-and-save strategy behind a 460K-impression year.
Social Media for a luxury collection of oceanfront residences: Nestled along the Pacific coastline, Marea Beachfront Villas is a luxury collection of oceanfront residences designed for travelers seeking privacy, elevated design, and an effortless connection to nature.
Challenges
Marea needed to sustain attention across five platforms while navigating lower organic reach and travel concerns around Guerrero.
Approach
TikTok launched as a discovery channel, supported by useful itineraries, Day Pass explainers, safety content, and bilingual creator collaborations.
The goal was to position the brand as a premium beachfront destination through curated content, consistent posting, and audience engagement.
Results
TikTok grew from zero to 949 followers and 68.3K video views.
The brand generated 460.9K impressions across 945 posts. Instagram Reel shares increased 84%, with saves up 16%. Collaborations delivered 11.2K views and 8,123 Facebook page visits. One itinerary carousel reached 2,310 accounts and earned 18 saves.
DISCOVER MORE