Industry
Consumer Products
HeartStamp
247 posts in 30 days, and the content system behind 4.6x Pinterest growth and 21x YouTube Shorts views.
About the project
247 posts in 30 days, and the content system behind 4.6x Pinterest growth and 21x YouTube Shorts views.
247 posts in 30 days, and the content system behind 4.6x Pinterest growth and 21x YouTube Shorts views.
How we rebuilt a startup's social operation in 30 days and turned it into 4.6x Pinterest growth, 356K TikTok views, and 247 posts in a single month. Social media management for a growing greeting card brand: HeartStamp is a startup greeting card company building its audience across TikTok, Instagram, Pinterest, and YouTube Shorts. We came in to lead organic social and build the systems to scale it.
How we rebuilt a startup's social operation in 30 days and turned it into 4.6x Pinterest growth, 356K TikTok views, and 247 posts in a single month. Social media management for a growing greeting card brand: HeartStamp is a startup greeting card company building its audience across TikTok, Instagram, Pinterest, and YouTube Shorts. We came in to lead organic social and build the systems to scale it.
Challenges
HeartStamp had four active channels and a growing team, but no shared system connecting them. Planning happened week to week, briefs varied by person, and there was no steady creator pipeline to keep up with the volume TikTok and Pinterest reward.
HeartStamp had four active channels and a growing team, but no shared system connecting them. Planning happened week to week, briefs varied by person, and there was no steady creator pipeline to keep up with the volume TikTok and Pinterest reward.
Approach
We started with the operating system: a centralized content workflow, a two-week forward calendar, a standardized brief framework, and weekly performance reporting to leadership. From there, we built a UGC creator pipeline from zero, sending 200+ outreach messages and reaching 5 creator videos per week by week 3. We repurposed every strong TikTok and UGC video into YouTube Shorts and Pinterest content at no added production cost, and connected organic insights to paid creative so the best-performing ideas fed the ads.
We started with the operating system: a centralized content workflow, a two-week forward calendar, a standardized brief framework, and weekly performance reporting to leadership. From there, we built a UGC creator pipeline from zero, sending 200+ outreach messages and reaching 5 creator videos per week by week 3. We repurposed every strong TikTok and UGC video into YouTube Shorts and Pinterest content at no added production cost, and connected organic insights to paid creative so the best-performing ideas fed the ads.
Results
In just 30 days: 4.6x growth in organic Pinterest impressions, with 5x more engagements 48% increase in TikTok views to 356.4K, with six posts surpassing 20K views 21x growth in YouTube Shorts views using only repurposed content 2.4x increase in Instagram interactions and an all-time follower high 247 posts published, including 66 Pinterest pins and 5 UGC videos per week
In just 30 days: 4.6x growth in organic Pinterest impressions, with 5x more engagements 48% increase in TikTok views to 356.4K, with six posts surpassing 20K views 21x growth in YouTube Shorts views using only repurposed content 2.4x increase in Instagram interactions and an all-time follower high 247 posts published, including 66 Pinterest pins and 5 UGC videos per week
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Industry
Consumer Products
HeartStamp
247 posts in 30 days, and the content system behind 4.6x Pinterest growth and 21x YouTube Shorts views.
About the project
247 posts in 30 days, and the content system behind 4.6x Pinterest growth and 21x YouTube Shorts views.
How we rebuilt a startup's social operation in 30 days and turned it into 4.6x Pinterest growth, 356K TikTok views, and 247 posts in a single month. Social media management for a growing greeting card brand: HeartStamp is a startup greeting card company building its audience across TikTok, Instagram, Pinterest, and YouTube Shorts. We came in to lead organic social and build the systems to scale it.
Challenges
HeartStamp had four active channels and a growing team, but no shared system connecting them. Planning happened week to week, briefs varied by person, and there was no steady creator pipeline to keep up with the volume TikTok and Pinterest reward.
Approach
We started with the operating system: a centralized content workflow, a two-week forward calendar, a standardized brief framework, and weekly performance reporting to leadership. From there, we built a UGC creator pipeline from zero, sending 200+ outreach messages and reaching 5 creator videos per week by week 3. We repurposed every strong TikTok and UGC video into YouTube Shorts and Pinterest content at no added production cost, and connected organic insights to paid creative so the best-performing ideas fed the ads.
Results
In just 30 days: 4.6x growth in organic Pinterest impressions, with 5x more engagements 48% increase in TikTok views to 356.4K, with six posts surpassing 20K views 21x growth in YouTube Shorts views using only repurposed content 2.4x increase in Instagram interactions and an all-time follower high 247 posts published, including 66 Pinterest pins and 5 UGC videos per week
DISCOVER MORE