Industry
Pet Creator
Bunny Needs Coffee
Our own creator brand: 1.19M views in one month, almost entirely from people who’d never seen the account before.
About the project
Our own creator brand: 1.19M views in one month, almost entirely from people who’d never seen the account before.
Our own creator brand: 1.19M views in one month, almost entirely from people who’d never seen the account before.
How we grew our in-house pet creator account to 1.19M views in a single month, with 98.2% of them coming from new audiences. In-house creator brand: @bunnyneedscoffee is Hustle Digital’s own Instagram account, starring Brûlée, a Netherland Dwarf rabbit. It’s where we test hooks, formats, and trends with our own budget and our own audience before we bring them to client accounts.
How we grew our in-house pet creator account to 1.19M views in a single month, with 98.2% of them coming from new audiences. In-house creator brand: @bunnyneedscoffee is Hustle Digital’s own Instagram account, starring Brûlée, a Netherland Dwarf rabbit. It’s where we test hooks, formats, and trends with our own budget and our own audience before we bring them to client accounts.
Challenges
Pet content is one of the most crowded categories on social. To stand out, Brûlée needed a recognizable personality, a consistent format, and content that earned shares and saves, not just likes, so the account could grow organically and attract brand partners.
Pet content is one of the most crowded categories on social. To stand out, Brûlée needed a recognizable personality, a consistent format, and content that earned shares and saves, not just likes, so the account could grow organically and attract brand partners.
Approach
We treated a bunny like a brand. Brûlée got a clear character, recurring formats, and a content strategy built on strong hooks and shareable moments. Every post doubles as a test: what we learn about hooks, pacing, and trends on @bunnyneedscoffee shapes the content we create for clients. As the audience grew, we built a creator media kit and partnership process to work with pet brands. The result is reach, not recycling. Nearly every view comes from someone new, driven by shares between friends and a comment section full of real rabbit owners. For pet brands, that’s a niche, engaged audience that actually buys for their pets.
We treated a bunny like a brand. Brûlée got a clear character, recurring formats, and a content strategy built on strong hooks and shareable moments. Every post doubles as a test: what we learn about hooks, pacing, and trends on @bunnyneedscoffee shapes the content we create for clients. As the audience grew, we built a creator media kit and partnership process to work with pet brands. The result is reach, not recycling. Nearly every view comes from someone new, driven by shares between friends and a comment section full of real rabbit owners. For pet brands, that’s a niche, engaged audience that actually buys for their pets.
Results
In September 2026, her record month: 1.19M views 1.8M views in 60 days 98.2% of views from people who had never seen the account before 598,118 unique viewers 621K best Reel views 15.2% interactions per view +1,800 new followers in 30 days Brand partnerships with Brown’s Pet Foods and Freshpet
In September 2026, her record month: 1.19M views 1.8M views in 60 days 98.2% of views from people who had never seen the account before 598,118 unique viewers 621K best Reel views 15.2% interactions per view +1,800 new followers in 30 days Brand partnerships with Brown’s Pet Foods and Freshpet
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Industry
Pet Creator
Bunny Needs Coffee
Our own creator brand: 1.19M views in one month, almost entirely from people who’d never seen the account before.
About the project
Our own creator brand: 1.19M views in one month, almost entirely from people who’d never seen the account before.
How we grew our in-house pet creator account to 1.19M views in a single month, with 98.2% of them coming from new audiences. In-house creator brand: @bunnyneedscoffee is Hustle Digital’s own Instagram account, starring Brûlée, a Netherland Dwarf rabbit. It’s where we test hooks, formats, and trends with our own budget and our own audience before we bring them to client accounts.
Challenges
Pet content is one of the most crowded categories on social. To stand out, Brûlée needed a recognizable personality, a consistent format, and content that earned shares and saves, not just likes, so the account could grow organically and attract brand partners.
Approach
We treated a bunny like a brand. Brûlée got a clear character, recurring formats, and a content strategy built on strong hooks and shareable moments. Every post doubles as a test: what we learn about hooks, pacing, and trends on @bunnyneedscoffee shapes the content we create for clients. As the audience grew, we built a creator media kit and partnership process to work with pet brands. The result is reach, not recycling. Nearly every view comes from someone new, driven by shares between friends and a comment section full of real rabbit owners. For pet brands, that’s a niche, engaged audience that actually buys for their pets.
Results
In September 2026, her record month: 1.19M views 1.8M views in 60 days 98.2% of views from people who had never seen the account before 598,118 unique viewers 621K best Reel views 15.2% interactions per view +1,800 new followers in 30 days Brand partnerships with Brown’s Pet Foods and Freshpet
DISCOVER MORE