Industry
Realty
LIV Real Estate
5x audience growth for the brokerage at the center of a 3-brand, 744K-impression ecosystem.
About the project
5x audience growth for the brokerage at the center of a 3-brand, 744K-impression ecosystem.
5x audience growth for the brokerage at the center of a 3-brand, 744K-impression ecosystem.
How we grew a luxury brokerage's audience 5x and connected three brands into one content ecosystem, plus a $1K ad campaign that drove $400K in sales. Social media strategy for a luxury real estate brokerage: LIV Real Estate is a brokerage in Zihuatanejo, Mexico, that sells villas at Marea Beachfront Villas and supports the Cayacal development.
How we grew a luxury brokerage's audience 5x and connected three brands into one content ecosystem, plus a $1K ad campaign that drove $400K in sales. Social media strategy for a luxury real estate brokerage: LIV Real Estate is a brokerage in Zihuatanejo, Mexico, that sells villas at Marea Beachfront Villas and supports the Cayacal development.
Challenges
LIV had a small, Mexico-heavy following and content that leaned on listings. International buyers needed more than square footage. They needed to trust the advisors, understand life in Zihuatanejo, and find LIV when searching for property in Mexico.
LIV had a small, Mexico-heavy following and content that leaned on listings. International buyers needed more than square footage. They needed to trust the advisors, understand life in Zihuatanejo, and find LIV when searching for property in Mexico.
Approach
We put the team first, launching a “Meet the LIV team” series and a co-founder Reel that became the account's top posts. We built a three-brand funnel: Marea attracts guests, LIV converts them to owners, and Cayacal offers the next opportunity, with cross-brand collaborations linking the audiences. We paired lifestyle storytelling with buyer education, expanded to TikTok and LinkedIn, and turned the best-performing organic content into Meta ad creative.
We put the team first, launching a “Meet the LIV team” series and a co-founder Reel that became the account's top posts. We built a three-brand funnel: Marea attracts guests, LIV converts them to owners, and Cayacal offers the next opportunity, with cross-brand collaborations linking the audiences. We paired lifestyle storytelling with buyer education, expanded to TikTok and LinkedIn, and turned the best-performing organic content into Meta ad creative.
Results
In 9 months: $400K in attributed property lot sales from a $1K Meta Ads campaign built on repurposed organic content 399% increase in total followers, to 6,747 95% increase in impressions, to 175.5K 186% increase in Facebook page visits 349% increase in LinkedIn impressions, with about 24% of followers at Director level or above 744K+ impressions and 30K+ followers across the three-brand ecosystem
In 9 months: $400K in attributed property lot sales from a $1K Meta Ads campaign built on repurposed organic content 399% increase in total followers, to 6,747 95% increase in impressions, to 175.5K 186% increase in Facebook page visits 349% increase in LinkedIn impressions, with about 24% of followers at Director level or above 744K+ impressions and 30K+ followers across the three-brand ecosystem
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Industry
Realty
LIV Real Estate
5x audience growth for the brokerage at the center of a 3-brand, 744K-impression ecosystem.
About the project
5x audience growth for the brokerage at the center of a 3-brand, 744K-impression ecosystem.
How we grew a luxury brokerage's audience 5x and connected three brands into one content ecosystem, plus a $1K ad campaign that drove $400K in sales. Social media strategy for a luxury real estate brokerage: LIV Real Estate is a brokerage in Zihuatanejo, Mexico, that sells villas at Marea Beachfront Villas and supports the Cayacal development.
Challenges
LIV had a small, Mexico-heavy following and content that leaned on listings. International buyers needed more than square footage. They needed to trust the advisors, understand life in Zihuatanejo, and find LIV when searching for property in Mexico.
Approach
We put the team first, launching a “Meet the LIV team” series and a co-founder Reel that became the account's top posts. We built a three-brand funnel: Marea attracts guests, LIV converts them to owners, and Cayacal offers the next opportunity, with cross-brand collaborations linking the audiences. We paired lifestyle storytelling with buyer education, expanded to TikTok and LinkedIn, and turned the best-performing organic content into Meta ad creative.
Results
In 9 months: $400K in attributed property lot sales from a $1K Meta Ads campaign built on repurposed organic content 399% increase in total followers, to 6,747 95% increase in impressions, to 175.5K 186% increase in Facebook page visits 349% increase in LinkedIn impressions, with about 24% of followers at Director level or above 744K+ impressions and 30K+ followers across the three-brand ecosystem
DISCOVER MORE