Industry
Luxury Real Estate
Cayacal
From 0 followers to an 11.2% engagement rate — how a documentary series launched a regenerative community.
About the project
From 0 followers to an 11.2% engagement rate — how a documentary series launched a regenerative community.
From 0 followers to an 11.2% engagement rate — how a documentary series launched a regenerative community.
Social media and content creation for luxury beachfront community: Cayacal is a regenerative coastal community where thoughtful design, sustainability, and nature exist in balance.
Social media and content creation for luxury beachfront community: Cayacal is a regenerative coastal community where thoughtful design, sustainability, and nature exist in balance.
Challenges
Cayacal launched with no audience, no finished homes, and two very different communities to earn trust with.
Cayacal launched with no audience, no finished homes, and two very different communities to earn trust with.
The challenge was translating a complex long-term development concept into engaging, accessible content that would build awareness, trust, and qualified interest.
Approach
A five-chapter documentary series put founders and local voices at the center, supported by early renders and creator collaborations.
A five-chapter documentary series put founders and local voices at the center, supported by early renders and creator collaborations.
Through a combination of video-first content, founder-driven narratives, educational content, community engagement, and paid amplification, I transformed complex concepts into compelling digital experiences designed to attract both investors and future residents.
Results
Instagram engagement reached 11.2%, up 99%.
Instagram engagement reached 11.2%, up 99%.
107.7K impressions and 3,785 interactions in year one. Reach per Reel increased 91%, while reach per post rose 73%. The brand retained every follower on Facebook. A single founder post generated 2,942 views, 16.7% engagement, and 15 new follows.
107.7K impressions and 3,785 interactions in year one. Reach per Reel increased 91%, while reach per post rose 73%. The brand retained every follower on Facebook. A single founder post generated 2,942 views, 16.7% engagement, and 15 new follows.
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Industry
Luxury Real Estate
Cayacal
From 0 followers to an 11.2% engagement rate — how a documentary series launched a regenerative community.
About the project
From 0 followers to an 11.2% engagement rate — how a documentary series launched a regenerative community.
Social media and content creation for luxury beachfront community: Cayacal is a regenerative coastal community where thoughtful design, sustainability, and nature exist in balance.
Challenges
Cayacal launched with no audience, no finished homes, and two very different communities to earn trust with.
The challenge was translating a complex long-term development concept into engaging, accessible content that would build awareness, trust, and qualified interest.
Approach
A five-chapter documentary series put founders and local voices at the center, supported by early renders and creator collaborations.
Through a combination of video-first content, founder-driven narratives, educational content, community engagement, and paid amplification, I transformed complex concepts into compelling digital experiences designed to attract both investors and future residents.
Results
Instagram engagement reached 11.2%, up 99%.
107.7K impressions and 3,785 interactions in year one. Reach per Reel increased 91%, while reach per post rose 73%. The brand retained every follower on Facebook. A single founder post generated 2,942 views, 16.7% engagement, and 15 new follows.
DISCOVER MORE