Industry
Luxury Lingerie
Intima
Rebranding & web development for a award winning boutique in Carmel
About the project
Rebranding & web development for a award winning boutique in Carmel
Intima Lingerie Carmel is a boutique intimate apparel brand rooted in elegance, confidence, and refined femininity.
Challenges
The existing digital presence did not fully reflect the sophistication of the in-store experience. The brand needed a modernized identity and website that communicated luxury without feeling distant, while also improving clarity, navigation, and product storytelling. The goal was to create a digital experience that felt as personal and considered as an in-person fitting.
Approach
We developed a refined visual identity and a streamlined website experience centered on simplicity, texture, and emotion.
The design prioritized clean layouts, soft editorial imagery, and intentional whitespace to allow the product to breathe. Strategic UX improvements were made to guide users seamlessly from discovery to purchase, while reinforcing the brand’s tone of quiet luxury and confidence.
Results
The rebrand and website elevated Intima’s digital presence to match its in-store experience, creating a more cohesive and premium brand perception.
The new structure improved product discoverability, strengthened customer engagement, and provided a foundation for long-term brand storytelling and growth.
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Industry
Luxury Lingerie
Intima
Rebranding & web development for a award winning boutique in Carmel
About the project
Rebranding & web development for a award winning boutique in Carmel
Intima Lingerie Carmel is a boutique intimate apparel brand rooted in elegance, confidence, and refined femininity.
Challenges
The existing digital presence did not fully reflect the sophistication of the in-store experience. The brand needed a modernized identity and website that communicated luxury without feeling distant, while also improving clarity, navigation, and product storytelling. The goal was to create a digital experience that felt as personal and considered as an in-person fitting.
Approach
We developed a refined visual identity and a streamlined website experience centered on simplicity, texture, and emotion.
The design prioritized clean layouts, soft editorial imagery, and intentional whitespace to allow the product to breathe. Strategic UX improvements were made to guide users seamlessly from discovery to purchase, while reinforcing the brand’s tone of quiet luxury and confidence.
Results
The rebrand and website elevated Intima’s digital presence to match its in-store experience, creating a more cohesive and premium brand perception.
The new structure improved product discoverability, strengthened customer engagement, and provided a foundation for long-term brand storytelling and growth.
DISCOVER MORE