Industry
Education
Art of Problem Solving
High volume content and social media management for mathematics education platform
About the project
High volume content and social media management for mathematics education platform
High volume content and social media management for mathematics education platform
Art of Problem Solving (AoPS) is a mathematics education platform built for students who want to go beyond standard curriculum and develop true problem-solving ability. Known for its depth, rigor, and emphasis on reasoning over memorization, AoPS helps students build the skills needed to tackle complex math challenges with confidence.
Art of Problem Solving (AoPS) is a mathematics education platform built for students who want to go beyond standard curriculum and develop true problem-solving ability. Known for its depth, rigor, and emphasis on reasoning over memorization, AoPS helps students build the skills needed to tackle complex math challenges with confidence.
Challenges
AoPS needed to expand its digital reach and strengthen engagement within a highly specialized learning community while improving content performance across multiple platforms.
AoPS needed to expand its digital reach and strengthen engagement within a highly specialized learning community while improving content performance across multiple platforms.
Approach
Under contract, Mikayla developed and managed a structured content strategy focused on consistent posting, platform optimization, and audience engagement. I tailored content to resonate with a niche educational audience while improving visibility and interaction across channels.
Under contract, Mikayla developed and managed a structured content strategy focused on consistent posting, platform optimization, and audience engagement. I tailored content to resonate with a niche educational audience while improving visibility and interaction across channels.
Results
In just 3 months: 8.9M+ total impressions with 81.9% reach growth 95.8% increase in link clicks, indicating strong conversion performance 204% increase in LinkedIn engagement 24.3% overall engagement growth across platforms
In just 3 months: 8.9M+ total impressions with 81.9% reach growth 95.8% increase in link clicks, indicating strong conversion performance 204% increase in LinkedIn engagement 24.3% overall engagement growth across platforms
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Industry
Education
Art of Problem Solving
High volume content and social media management for mathematics education platform
About the project
High volume content and social media management for mathematics education platform
Art of Problem Solving (AoPS) is a mathematics education platform built for students who want to go beyond standard curriculum and develop true problem-solving ability. Known for its depth, rigor, and emphasis on reasoning over memorization, AoPS helps students build the skills needed to tackle complex math challenges with confidence.
Challenges
AoPS needed to expand its digital reach and strengthen engagement within a highly specialized learning community while improving content performance across multiple platforms.
Approach
Under contract, Mikayla developed and managed a structured content strategy focused on consistent posting, platform optimization, and audience engagement. I tailored content to resonate with a niche educational audience while improving visibility and interaction across channels.
Results
In just 3 months: 8.9M+ total impressions with 81.9% reach growth 95.8% increase in link clicks, indicating strong conversion performance 204% increase in LinkedIn engagement 24.3% overall engagement growth across platforms
DISCOVER MORE